Advanced ID Collaborates On NASCAR RFID Tires

By DAVID SIMS

TMCnet CRM Alert Columnist

Advanced ID Corporation, an RFID vendor, has announced that it has been collaborating with Goodyear Vehicle Systems to develop and manufacture the RFID tags embedded in the tires used in the 2006 NASCAR season.

Didn't know they did that, did you? We've come a long way from North Carolina moonshiners and Junior Johnson on the NASCAR circuit, folks.

This includes the Nextel Cup, Busch and Craftsman Truck series races. The Daytona race on February 19 will feature the tires with the embedded RFID tag on all the cars.

Goodyear worked with Advanced ID to develop a RFID tag to meet the extremely harsh environment of NACAR racing. Advanced ID has a production contract with Goodyear to provide the tags for all NASCAR races throughout the 2006 season.

Advanced ID has been working with Goodyear on this program since the middle of 2005. Evidently the RFID tags are there to monitor NASCAR's new controlled testing policies, which keep teams from testing more than they should, "in an effort to level the playing field for all teams," according to one statement.

For about the past twelve years Advanced ID Corporation has offered a product line of over 100 items comprised of low frequency RFID microchips, identification scanners, and a proprietary pet recovery database to the companion animal and biological sciences markets. The company supplies over 3,000 organizations such as animal shelters, veterinarians, breeders, government agencies, universities, zoos, research labs and fisheries with LF RFID devices for companion animals, equines, bovines, llamas, alpacas, ostriches, aquatic species, reptiles, migratory and endangered species.

Advanced ID Corporation has implanted LF microchips in over 450,000 animals, currently tracks nearly one million animals in a proprietary pet recovery database, and reunites numerous lost pets with their families each month.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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