SAS and Google Introduce New Technology to Improve Search Results

By Anuradha Shukla

TMCnet Contributing Editor

 

SAS, along with Google, has recently announced a new technology allowing joint clients to perform contextually relevant searches through the popular Google (News - Alert) search interface to surface information, analysis and reports from SAS business intelligence (BI) software.

 

Beginning this summer the combination of the Google Search Appliance with the SAS Enterprise Intelligence Platform will give users more information than what ordinary keyword searches would return from an initial query. This would enable them to think and act more strategically on their business intelligence knowledge.

 

Google OneBox for Enterprise uses the same technology that provides information on stock tickers or weather information on Google.com. SAS and Google will provide joint customers who activate the OneBox for Enterprise feature of the new Google Search Appliance with a familiar, secure way to search for real-time information delivered by SAS BI software.

 

A combination of OneBox and SAS enterprise business intelligence delivers relevant search results for business users in the same way it does for any visitor to the Google website looking for information about local news, weather or restaurants. The combination understands more than just what the user means and returns more than what they expect, making it easier and more accurate to make effective management decisions.

 

All search results are filtered through existing enterprise security protocols, delivering intelligence tailored to each user’s individual access rights. The two companies have future plans to take technology initiatives and help organizations eliminate information silos by sharing relevant knowledge across business units.

 

For more information visit SAS