TMCnet News
Beach Hut's Bubbler Of A CRM SearcherBy David Sims TMCnet Contributing Editor Talk about serendipitous -- we go weeks without much news about CRM database search technology, then bam, first thing down the chute this morning are news alerts for… CRM database search products. One is Australia's Beach Hut Media, which is launching new search technology on "the bubbler technique," according to company officials, who describe it as "relating to data searching and creating a user interaction tool that enables users to further refine a search criteria based on the tags and associated terms to aid in the search." Oh, before I forget, that was one amazing performance Mr. Baghdatis put on last night against Andre Agassi. I can understand the fans roaring for Agassi -- I woke up my son doing just that myself -- but I sure hope New Yorkers give that kid a big hand when he comes back next year, he's got talent, class and a sense of humor, let him know it wasn't personal. Company officials say the web-based, keyword-driven search engine, which is used as one would use an Internet search engine, works well for "business applications like customer relationship management (CRM), enterprise content management (ECM) and HR management systems." SQLOne is actually a pretty cool product too, before that a database search required the knowledge of a database administrator. Even then, your searching was usually a single search spanning one type of database. Part of the beauty of SQLOne is that no actual knowledge of SQL is required, non-technical users to perform their own searches needing to know about as much as they have to know how Google (News - Alert) works to use that. David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page. |