Acxiom Corporation Introduces Acxiom RapidProspects

By Anuradha Shukla

TMCnet Contributing Editor

 

Acxiom Corporation has introduced Acxiom (News - Alert) RapidProspects to help mid-tier companies more quickly and cost-effectively acquire new customers.

 

The new quick-to-deploy, business-to-consumer marketing database solution gives mid-tier marketers browser-based access to campaign-ready, demographically enhanced prospects.

 

Acxiom RapidProspects is powered by several company capabilities, including AbiliTec -driven customer data integration (CDI), InfoBase data, and database management, deployed in an industry-specific prospect database. The new closed-loop solution can also track promotions and consumer responses over time.

 

The solution has a quick 45-day implementation cycle, and doesn’t require any hardware or software investment. In addition to a user-friendly interface and customer support, the new release has the ability to integrate and access data that companies have licensed from up to three credit bureau sources.

 

“RapidProspects offers clients in the retail bank, automotive and insurance industries quicker, more affordable and easier access to the most desirable prospects – and at the same time enables them to shorten time to market for customer acquisition campaigns,” said Acxiom Client Services Organization Leader Jeff Stalnaker in a press release.

 

For more information, visit Acxiom