Linktone Partners with Hainan Satellite for Wireless Value Added Services

By Anuradha Shukla

TMCnet Contributing Editor

 

Linktone Ltd. (News - Alert), a provider of wireless interactive entertainment products and services to consumers in China, has reportedly signed an exclusive partnership with Hainan Satellite (i.e. “Travel Channel China”), an innovative and unique media channel in China.

As an exclusive partner to Hainan Satellite, Linktone will provide interactive wireless value added services for all its television programming. The company will also provide product development, technical support, as well as 24-hour customer service support for the Chinese media channel.

Linktone’s Chief Executive Officer Michael Li expressed his delight to announce this exclusive partnership with Hainan Satellite, a television station with coverage in all 31 provinces throughout China and a broad audience of more than 300 million viewers.

Li said that as the exclusive provider of wireless value added services for Hainan Satellite interactive programming, Linktone continues to execute its ongoing strategy of developing new media initiatives while delivering a differentiated product.

Linktone Ltd. is a provider of wireless interactive entertainment products and services in China. The company provides a diverse portfolio of services to wireless consumers, with a particular focus on media, entertainment and communications.

Hainan Satellite, the parent company of Travel Channel China, is a rising TV media asset in the People’s Republic of China. The Travel Channel China is a major nationwide television channel for travel information throughout China.

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Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.