5 Companies Use CRM Solutions to Increase Sales and Improve Productivity

By Susan J. Campbell

TMCnet Contributing Editor

 

Every day, innovative companies are implementing robust customer relationship management (CRM) systems to overcome a number of business challenges and improve the interaction experience for the customer and thus increase revenues. While various companies can have similar issues, each one is unique and must find and implement a system and its components that will enable the company to drive productivity and increase sales.

 

In a recent white paper, How 5 Companies Increased Sales and Improved Productivity, Maximizer, a CRM provider, shares an in-depth look at how various companies can implement best practices for CRM and how five different companies did just that to increase sales and improve productivity.

 

Maximizer gets to the heart of the issue in this white paper, understanding that the role of the sales executive in small and medium-sized businesses (SMBs) is changing, creating an environment where these individuals must do more with less. New technology can now assist these professionals to stay competitive with real-time information and the tools to build relationships that can be appropriately managed to maximize revenue potential.

 

This white paper shares compelling case studies surrounding five companies who have found tremendous success with effective CRM systems. These studies include W&O Supply, which standardized their sales processes to increase productivity; Mathusek was able to use CRM to increase the accuracy of sales forecasts; ScotiaMcLeod found success in upgrading to a CRM solution that increased the value of relationships; StemCell’s CRM investment yielded a 500 percent return on investment; and Dolphin Software used a CRM solution to improve sales processes and leads to improve overall sales performance.

 

Each one of these companies was able to adapt their CRM solution to respond to their unique needs and realize an increase in sales revenues and productivity. Access the link above to read this white paper in its entirety to gain more insight into these success stories and how a CRM solution may work for you.

 

 

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.