Major CRM Association to Use Got Corp. Application

By David Sims

TMCnet Contributing Editor

 

The Customer Relationship Management Association has announced it will begin using Got Corporation’s on-demand CampaignerPro e-mail marketing application.

 

As CRMA’s Premier sponsor, Got Corporation receives an annual membership for ten employees, visibility at local chapter meetings and can post CRM-related white papers.

 

Got Corporation joins Oracle, CRMA’s Platinum Sponsor of record. Other CRMA partners include Salesforce.com (News - Alert), RWD, BPT Partners, KnowledgeStorm and others.

 

In February Got Corporation, an e-mail service provider, has announced that its new CampaignerPro integration with salesforce is now available on salesforce.com’s AppExchange.

 

The integration lets e-mail marketers using CampaignerPro use constantly-evolving CRM data to send e-mail campaigns to leads and contacts managed in salesforce. This functionality is being billed as reducing the sales cycle time by “helping users nurture leads and increase the effectiveness of their marketing campaigns,” Got officials say.

 

“The new CampaignerPro integration with Salesforce offers instant value-add to CampaignerPro customers looking to nurture leads through each stage of the sales cycle,” said Josée Paquin, President, Got Corporation.

 

With the new CampaignerPro integration with Salesforce on the AppExchange, marketers can now “Send on Behalf of” salesforce lead owners to implement personalized e-mail campaigns from marketing, but that appear to come from the salesforce lead owner.

 

They can also automate lead nurturing campaigns to salesforce leads or contacts based on “date added” or any other standard field or custom field in salesforce, as well as auto-update (up to 2 times per day) the salesforce activity history and update the e-mail opt-out so that future e-mail campaigns are not sent to contacts who unsubscribe.