Salesforce.com Signs Up Standard Life for CRM

By David Sims

TMCnet Contributing Editor

 

Salesforce.com (News - Alert) has announced that Standard Life Bank has standardized on Salesforce for Financial Services. The retail bank is using the multi-tenant Salesforce product to create a single profile of UK financial intermediaries within its retail banking business.

 

As a result, the company is increasing intermediary visibility, sales productivity and

effectiveness, and delivering a more consistent and rewarding service experience, while simultaneously sharing information across the greater Standard Life Group business units.

 

"We concluded from our extensive feasibility studies that the Salesforce system was easiest to adopt and offered the greatest degree of flexibility and customization capabilities," said Jackie Moran, head of sales, Standard Life Bank.

 

The Salesforce system's design is "similar to that of consumer Web sites, such as amazon.com, which makes the navigation and layout instantly recognizable, and as a result, has helped to expedite user adoption," Moran said.

 

Last week Salesforce.com deployed Salesforce Enterprise Edition to Melbourne-based Australian Football League Club, The Western Bulldogs.

The move came as part of an overhaul of the Club's business operations in order to transform the sporting organization into "one of the most sustainable and profitable businesses in the AFL industry," according to Bruce Kaider, general manager business development and strategy at the Western Bulldogs.