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Microsoft Trumps Google on Street Looks
[August 02, 2010]

Microsoft Trumps Google on Street Looks


TMCnet Contributing Editor
 
Poor Microsoft (News - Alert), getting beat like a rented donkey by Apple on the whole tablet thing -- witnessing yet another of Steve Ballmer's hollow promises to get out there and kick the iPad's butt, our friend Chris Selland referred to Ballmer as 'the Wile E. Coyote of the technology industry.'



A little good news goes a long way in Redmond these days, and it's a good day when you kick Google's (News - Alert) butt. Industry observer Christopher Null reports that Microsoft is showing off 'a substantial upgrade to what Google has done' with Street View, with a new technology called Street Slide.


In a nutshell, Null says, 'Street Slide gets rid of single, static shots and replaces them with a smooth panorama. As you move down the street, the landscape 'slides' with you, forming a fluid look at the area that's a little more natural, and a lot easier for the mind to parse since there are no jarring breaks in the photos.'

It's gotten rave reviews. Britain's The Independent's Gadgets and Tech correspondent calls it 'the future.' And The Register (News - Alert) says 'The researchers have combined two approaches -- the bubble view which simulates a panorama from a fixed viewpoint (the approach used today at Google and Microsoft) with multiperspective strip panoramas, which give more information but lack the sense that you're moving alone.'
The Register has a cool demo video of it in action, too.

The effect, CNet says, is 'much like looking out the window of a moving vehicle, letting you stop and look around, 360 degrees, at any point in the journey. It isn't absolutely perfect, but in demos it seems to work very well, especially when the road is long and straight.'

Null says it 'remains to be seen' if Street Slide 'will become part of Microsoft's map offerings … it certainly hogs up a lot of bandwidth, so performance could be an issue.'
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Marisa Torrieri

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