Rovi Obtains License from Sainsbury to Power Video Service

By Rahul Arora

TMCnet Contributor

 

Rovi Corporation recently obtained the license from Sainsbury's, a supermarket chain in the United Kingdom, to power a new over-the-top video service. Rovi Entertainment Store will launch the movie storefront that will allow Sainsbury's customers to access an extensive library of film and TV entertainment including new releases often on the same day they are available on DVD and Blu-ray Disc.

'Rovi was a natural choice to collaborate with for the launch of a Sainsbury's digital video service given the company's market expertise, long-standing industry relationships, and proven technology,' said Luke Jensen, group development director, Sainsbury's. 'Moving into digital film is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favorite entertainment on a range of devices, where and when they choose.'

Rovi Entertainment Store (RES) provides retailers, service providers, CE manufacturers, content owners, PC OEMs and developers with a powerful solution to drive revenue from over-the-top (OTT) storefronts and cloud-based entertainment. RES combines Rovi's award-winning guidance and connectivity capabilities with a robust interactive advertising footprint, as well as our extensive entertainment metadata library. With Rovi Entertainment Store, you can quickly launch OTT storefronts that help consumers discover, purchase, manage and enjoy entertainment on multiple platforms and connected devices.

'Our agreement with Sainsbury's is an important win for Rovi as we continue our efforts to expand our presence and influence in international markets,' said David Cook, senior vice president of sales and marketing and general manager of Rovi Entertainment Store, Rovi. 'Sainsbury's is an ideal company to collaborate with as they have the marketing acumen, as well as the consumer reach and loyalty needed to be successful and help introduce new consumers to the convenience, quality, and flexibility of online video entertainment.'