Mobivity Set to Acquire Assets of Sequence
Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies and solutions, recently announced
its intent to acquire the assets of Sequence LLC, developers of the Stampt mobile loyalty application. The acquisition is expected to be completed this year.
Stampt provides consumers with storing, managing and retrieving information regarding loyalty cards and programs on mobile communication devices. Customers can use it to locate, store, manage, retrieve and redeem merchant coupons. The solution also offers incentives and messages on mobile communications devices. It can be used to access information regarding merchants and locate merchants on mobile communications devices. The reports say more than 75,000 consumers have downloaded and registered for the Stampt smartphone application on both iPhone (News
) and Android platforms. Moreover, half a million stamps have been activated by Stampt consumers utilizing the application to log loyalty points at merchant locations.
'Stampt is a perfect addition to our mobile marketing suite of services for local advertisers,' said Dennis Becker, chief executive officer of Mobivity. 'More importantly, combining Stampt's install base with ours will extend our reach to more than 6,000 local advertisers nationwide who will now benefit from a unique combination of mobile messaging, social, and smartphone loyalty capabilities.'
'We have a vision to see Stampt in hundreds of thousands of businesses where paper-based loyalty cards have been used for decades,' said Stampt's co-founder Brian Kelly. 'Mobivity provided the reach and momentum to more quickly realize that goal. Combining Stampt with Mobivity's patented suite of services was a natural fit that we believe creates the most competitive and comprehensive mobile marketing solution to the local advertising industry.'
In related news, Mobivity Holdings Corp said it partnered
with Florida Citrus Sports to cover four bowl games over the next two years. During each game, Mobivity will work with Florida Citrus Sports to encourage fan engagement for both the Capital One (News
) Bowl and the Russell Athletic Bowl, allowing fans to interact with Florida Citrus Sports using their patented mobile marketing platform, as well as in-stadium HD graphics for live polling and interaction during sporting events.
Edited by Rachel Ramsey
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