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IBM Press Publishes The New Language of Business: SOA & WEB 2.0UPPER SADDLE RIVER, N.J. --(Business Wire)-- IBM Press(TM) today announced publication of The New Language of Business: SOA & Web 2.0, authored by Sandy Carter, a book that advises companies on how to achieve competitive advantage through a service oriented approach that directly links IT with business objectives. In The New Language of Business, Carter shows how to leverage Service Oriented Architecture (SOA), Web 2.0, and related technologies to drive new levels of operational excellence and business innovation. Carter, IBM's Vice President for SOA and WebSphere Strategy, Channels and Marketing, is responsible for IBM's cross-company, worldwide SOA marketing initiatives. She describes SOA in easy-to-understand business terms, and illustrates her ideas with dozens of examples, including over 30 customer stories. The book is divided into three sections, opening with a framework firmly grounded in a company's business objectives, beginning with the "innovation imperative" that is widespread in today's economy. Carter then introduces the critical goal of business flexibility, and how "flex-pon-sive" companies are well-positioned to respond with lightning speed and agility to rapidly changing business needs. Part two offers an in-depth look at SOA, defined as building information technology systems that are focused on solving business problems. Carter describes SOA as the DNA for a company's business flexibility strategy, ensuring that IT systems can adapt quickly, easily and economically to new business opportunities as they arise. The book's final section includes process guidelines and recommendations, including the cautionary "Top 10 Don'ts." A bonus chapter covers the approach taken by IBM throughout its own internal SOA journey. "As the business world comes to a unified view that SOA is critical for competitive advantage, leaders can benefit from learning how other successful organizations have implemented it," Carter said. "We have strived to initiate that conversation by providing numerous lessons and case studies within this book, including IBM's own experience." The New Language of Business (ISBN 013195654X) is the newest addition to IBM Press(TM), a publishing partnership between IBM Corp. and Pearson Education, and the official publisher of IBM books for professionals and students. For more information and a downloadable sample chapter, visit www.ibmpressbooks.com/title/013195654X About IBM For more information about IBM, please visit: www.ibm.com About Pearson Education Educating 100 million people worldwide, Pearson Education (www.pearsoned.com) is the global leader in educational and professional publishing, providing scientifically research-based print and digital programs to help people of all ages learn at their own pace, in their own way. Professionals, leaders, academics, experts, and consultants draft the books and online resources that help develop today's and tomorrow's business leaders. Top technology companies who have chosen Pearson Education as their publishing partners include IBM, Microsoft, Cisco, Hewlett Packard, Intel, Adobe, and Macromedia. The company is home to such renowned publishing brands as IBM Press, Prentice Hall Professional, Addison-Wesley Professional, Peachpit Press, Cisco Press, Que Publishing, and InformIT. Pearson Education is part of Pearson (NYSE:PSO), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group. Notes To Editors: Quotes from Book's Praise Page: "Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM's in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA." --Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor, Service Oriented Architectures for Dummies "It's easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I'd recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs." --Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC Other product or service names mentioned herein are the trademarks of their respective owners. |
