Have you made the decision to start an online business? Maybe you want to take your existing business or brand into the online era? Do you have any idea of the factors and components involved in creating a digital marketing strategy that works?

 A good digital marketing strategy can bring targeted traffic to your website and increase conversion. It just makes sense to optimize your marketing strategy with an online component. Here are some basic beginner tips for creating an effective digital marketing strategy that brings results.

 Defining Targets, Mission & Goals

Start with your mission target and goals. You need to clearly define your goals for your new strategy. How many conversions do you need to meet your sales targets? How much visitor traffic to your site do you need to achieve this volume? How much do you need to improve your current conversion rate by to achieve your targets? These are all critical questions that you need to know in order to set your new goals and track your progress.

 Your Digital Marketing Team

You have a business to run, and launching an effective digital marketing campaign by yourself may not be possible; where will you find the time? Sure, you could drop a few pictures on social networks and work on contacting influencers by yourself, but let’s get real. If you want things done right and you want results, you need to work with a digital marketing team.

There are many freelance professionals and digital marketing companies that you can outsource your strategy to if you do not have the time to execute it yourself. It may cost money, but it will be money well spent. Be aware that it can take six months or longer for SEO and social strategies to gain traction. Make sure you have the budget to fund your campaign expenses during this start-up period.

 Search Engine Optimization

 SEO is vital to improve the visibility of your website with the leading search engines. SEO experts are critical in your approach to completing this side of your digital marketing strategy. SEO strategies are highly labor intensive and involve creating content and reaching out to industry partners to establish links and improve website rankings.

 Undertaking these efforts yourself will be incredibly frustrating if you have no previous experience in doing so. Instead, you could work with the best Scottsdale search engine optimization team and save yourself the time and effort by delegating the responsibility to a team you can trust.

 Marketing on Social Media

 Social media marketing on platforms like Twitter (News - Alert), Facebook, Instagram, YouTube, and Snapchat has become as important as SEO when it comes to increasing brand awareness, driving target audience engagement and directing traffic to your site that converts. The key to social marketing is relevant, entertaining content that is engaging and has the possibility of going viral. Make engagement a priority. When your content is noticed, take every opportunity you can to engage with your target audience.

 Collect & Analyze the Data, then Make Adjustments

 Track all of your data and make regular adjustments to your strategy based on the feedback you have received through your data analysis. Your strategy should be ever evolving, so work with your SEO and social teams to fine tune your strategy and improve its results.

About the Author

I began writing as a professional on my personal blog and then discovered my true calling, which is writing about technology and gadgets in general. I am a technical writer, author, and blogger since 2005. An industry watcher that stays on top of the latest features, extremely passionate about juicy tech news and everything related to DYI.