KWizCom Adds Microsoft CRM Add-On

By David Sims

TMCnet Contributing Editor

 

Yes, there reportedly is yet another add-on for Microsoft Dynamics CRM: Welcome the CRM Internet Gateway (News - Alert), designed and developed by KWizCom Corporation .

CIG is marketed as a product to help with “saving employee work time, eliminating the potential for human error in data entry, preserving data within the organization, enhancing usability and bringing greater productivity to organizations.” If any of those interest you. If you think you could use any of those at your company, that is.

Anybody with experience using CRM has to like KWizCom’s utterly dead-on diagnosis of how it usually works: “The technical elements of the system are put in place and then workers are trained in using it and making it part of their day to day workflow. At some point in the midst of this process users come up against a veritable brick wall. Suddenly the realization dawns: the CRM that so much was invested in is a stand-alone entity. Input is received from users, meaning that they are responsible for the upkeep of the database and using the information in it.”

 

Does this sound like your company? Thank you, I see that hand.

What this new gateway product is basically designed to do is allow integration between Web site forms – or any other Web system – and Microsoft (News - Alert) CRM 4.0. It lets users link multiple Web forms to Dynamics CRM, create any type of CRM entity (case, lead, customer, whatever) and run workflow rules in Dynamics CRM.

Organizations can now link their corporate website to the CRM so that, for example, when potential clients fill out an enquiry via the website their ”contact us” form is not, as is the standard, submitted to a general ”info@” e-mail inbox and lost for all eternity, but instead automatically becomes a CRM entity. The data submitted by the potential client automatically populates the correct fields in the CRM and becomes, for example a ”New Lead”.  

The benefits should be fairly obvious: This reduces the need for data entry and attendant human error, as well as freeing employees to focus on higher level tasks, such as poring over their March Madness brackets.